The client Queen City Hospitality in downtown Cincinnati is opening a new bar/restaurant called the Holiday Liquor Bar. The goal was to create a brand identity for the new establishment and have them standout from all of the different bars in downtown with a “Palm Springs” sort of aesthetic to the mark. Since the Midwest is always plagued with such random weather, this brand standouts from its surroundings.
The different logo variations for the logo are below based on client feedback and as we went down the process.
